Tag Archives: Self Publishing

From Child Prodigy to Self-Publishing Expert: A.G. Billig’s Amazing Literary Journey

(EDITOR’S NOTE: This is the first in a two-part series on author/entrepreneur A.G. Billig, and how she is bringing her vast media, publishing branding experience to thousands of authors through SelfPublishingMastery.com. Here, she discusses her professional background, writing experiences, and her vision for the world’s most diverse self-publishing online platform.)

She wrote her first short story as a child. At age 13, the Romanian media dubbed her a child prodigy. Three years later, she was writing professionally for a popular national newspaper on teen issues. Then, at 17, she became a radio host — which led to producing a TV show for an independent Romanian network. Finally, when A.G. Billig entered her twenties, she became editor-in-chief for a variety of teen magazines.

Author, self-publishing and branding expert A.G. Billig

How’s that for the start of a writing career? A career seemingly predestined at birth? What happens if you add to that a Master’s Degree in public relations and communication and a sharp, incisive entrepreneurial mind?

Now, this captivating, multi-talented author, and international media and branding expert has established herself in the U.S., imparting her knowledge and insight to benefit thousands of authors. She is the creator of SelfPublishingMastery.com, a multi-channel platform that brings writing and business tips, consulting, books, writing and editing services, resources, online summits, professional referrals, the best writing instructors, a publishing imprint and much more. In 2017, it was named one of the Top 100 self-publishing blogs online. It’s only going to grow.

In an announcement I’m very proud to make, the editorial services wing of my company, Word Journeys, is shifting to SPM in a new partnership agreement.

As a writer, A.G.’s work is extensive in the journalism world, and growing in books. Her two books, Four Doors and Other Stories and I Choose Love, are award-winners. Her deep, thoughtful soul and incisive mind merge in her works to provide delicious prose that informs as it invokes feeling and thought, giving us insight into ourselves. Interestingly, that is what the greatest mentors do: show the way, often without stating it in those terms.

A.G. Billig presenting a workshop on branding and marketing for self-published authors at the Greater Los Angeles Writers Conference. Branding and marketing are central themes _ and features — of  SelfPublishingMastery.com

A.G. is a mentor to authors throughout the world, and has caught the attention of writers conference directors. She has presented at the Greater LA Writers, Genre-LA and Digital Writing & Self Publishing conferences, and recently conducted a Master Workshop on author branding. In this two-part interview, she unveils the full scope of SelfPublishingMastery.com, a huge author asset in a self-publishing market that saw an estimated 900,000 titles published last year.

WORD JOURNEYS: Let’s start at the beginning. What inspired you to begin writing?

A.G.Billig: When I was 8, my parents bought a brand new car. My excitement about the prospect of future summer trips across Romania translated into a short story, the first in a long series. My father, an avid reader and aspiring author, loved my writing and encouraged me to pursue it. By 13, I was winning national literary prizes for short stories. I wrote my first novel, a teenage love story, at 15 —and then took a break from writing fiction until 2012.

WJ: What was one of the biggest takeaways of your early journalism career, when you had years of top professional experience by the time you reached your twenties?

A.G.: It was a beautiful way to meet extraordinary people and share their amazing stories with the rest of the world, stretch my comfort zone, and learn new skills. It felt good whenever someone would stop me on the street to tell me they enjoyed my shows.

WJ:   What books did you read as a teen and young adult? How did they inform and shape the stories and book ideas you wanted to pursue?

A.G. Though Romania was still under Communist rule in my early years, I was fortunate to grow up in a house filled with books. My father was born in Paris. He loved French culture as well as universal literary giants. The moment I learned how to read, I started devouring writers such as Honore de Balzac, Emile Zola, Charles Dickens, Mark Twain, Lev Tolstoy, Anton Chekhov, Giovanni Boccaccio, Jane Austen, Ralph Waldo Emerson, and F. Scott Fitzgerald, to name a few. These authors and readings shaped my literary tastes and taught me how to write. I learned how to use description, write dialogue, and build solid characters from them. I also learned the type of emotional and cognitive experience a book is supposed to create for the reader, that essential element that stands the test of time. Although I never wanted to be like these authors, I always aimed at giving my best in my writing. We can all do that by being authentic and passionate about what we do.

WJ:   When did you start considering working with self-published authors? What need did you perceive?

A.G.: In 2015, at the London Book Fair. It seems like this event changes my life every three years — I wonder what’s going to happen in 2018! I attended as a journalist (I was a contributor to the Romanian edition of Playboy). I was already following podcasts on self-publishing and wanted to know more about it. The free talks and panels proved to be of great help. The success stories of self-published authors such as Mark Dawson and C.J. Lyons, making six-figure incomes on their books, gave me an A-HA! moment. I realized that the publishing game was changing and self-publishing opened a global market for authors, provided they had the necessary skills. Since I have an entrepreneurial mind, I seized the opportunity, not only for myself, but also for my fellow authors. I realized that they needed support with branding and marketing their books. They would needed resources, information, and education. “Why not use my passion for journalism to serve these people?” I asked myself.

Early in 2016, just about the same time I self-published I Choose Love, Self-Publishing Mastery was born.

WJ:   Let’s go back to your creative love – writing books. First, tell us about I Choose Love – certainly a timely read in this day and age.

A.G.: I never thought I would write a non-fiction book, but a lot went on in 2015 — terror attacks, natural disasters. The world was (and still is) governed by fear. The only way out was choosing love, again and again, every second of our life. At that point, I Choose Love came to me as what some would call a “download”. It took about a month to complete. It was easy for me, because it stemmed from my heart. I also had a clear structure from the beginning, and a thorough knowledge of the topic based on seven years of spiritual practice and personal experiences. It offers practical tools for overcoming fear and attracting love into one’s life.

WJ: Can’t think of a subject more purposeful! You also mentioned you shelved your teenage love of fiction writing until 2012. Typically, when we leave our story writing youth, we rarely find that thread again, but you did. Tell us about Four Doors and Other Stories.

A.G.: This book shows what can happen when we are in the flow. It marked my return to writing fiction, and it brought me a contract with a U.K. publisher.

I created this short stories collection about love, because love represents the foundation of who I am and everything I do, including helping other authors become successful. My vision was to portray love as our true essence, which can be expressed in so many different ways. Once I had this concept clear in my mind, I just allowed the inspiration to flow in.

WJ: What is your vision with SelfPublishingMastery.com? What are the features? How do you, and the platform, assist writers in their journeys?

A.G. My original concept for Self Publishing Mastery was to be the Billboard magazine for the global self-publishing industry. My vision was to support and empower indie authors from around the world to self-publish, and help them master the publishing process.

We began by (and are still) covering book marketing, the writing craft, the right mindset for success, writers’ conferences, success stories, writers Facebook groups, podcasts, and book blogs. After the past year of getting a chance to talk to authors, we decided to add an educational component. Now we will also have workshops, online courses, books, and an online academy. We’ve just further expanded the range of our services for authors through the full-service portfolio, twenty years’ standing, that Word Journeys is bringing in. We have evergreen content, constantly refreshing. We’ve also got some goodies for those who subscribe to our newsletter such as “The top 20 Amazon book reviewers list” and “The successful book launch checklist.” Authors can and will find all that they need for successful self-publishing on our site. Please stop by!

(NEXT: A.G. Billig breaks down SelfPublishingMastery.com, and the particular challenge self-published authors face with branding, distribution, and lifting their work above the growing mass of titles and voices — and how to reach their world of awaiting readers in the process.)

 

 

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Bring On the Digital Publishing Revolution (You’re Already a Part of It)

Surf star Clay Marzo, the subject of "Just Add Water", tearing it up in Maui.

Surf star Clay Marzo, the subject of “Just Add Water”, tearing it up in Maui.

Back in the saddle after two weeks of working in Maui with surf star Clay Marzo on our book, Just Add Water (due out in Summer 2014 from Houghton Mifflin Harcourt), meeting with musician Stevie Salas to discuss his memoir, When We Were The Boys (due out in Fall 2014 from Rowman & Littlefield), revving up the PR machine for author Allan Patch and his exquisite new novel, Passage at Delphi (due out in late November), and presenting at the Digital Author and Self Publishing Conference in Los Angeles …

… Which is where we’re going with this blog.  We’ve heard a lot in the past few years about the rise of e-books, online publishing, and the impending death of the printed book. While the printed book is not going away, at least anytime soon, it is no secret that digital publishing is taking over the industry – and self-publishing is a huge part of it.

One statistic bears it out more than any other: according to R.R. Bowker, which issues the International Standard Book Numbers (ISBNs) that every book must have to be distributed, the number of ISBNs in circulation has grown in the past 15 years from 900,000 to 32 million. That means there are 32 million different book titles circulating in bookstores, libraries, online booksellers, website stores and wherever you can buy a book.

"Passage at Delphi," the forthcoming novel by Allan Patch

“Passage at Delphi,” the forthcoming novel by Allan Patch

The vast majority of these books are self-published by digital means. In other words, I write a book, format it into a manuscript, and deliver it to either a print source (such as CreateSpace, the self-publishing arm of Amazon.com) or an e-reader service (Kindle, Kobo, Smashwords, Nook, Diesel, Sony e-reader, Apple, etc.). If Smashwords is involved, the e-books are made available for purchase on hundreds of online booksellers. Obviously, if CreateSpace is involved, you can find them on Amazon.com as a print or Kindle title.

Authors can also turn to any number of companies that offer these services, plus scaled-up services for marketing and distribution (extra charge). There are plenty of choices, but I’ll caution you now – do your due diligence. Some are exceptional, like PublishNext and Balboa Press, while others will gladly take your money, print your books and not worry about the quality of their service. Major publishers now offer self-publishing operations as well; two examples include Author Solutions (Penguin) and Balboa Press (Hay House).

This massive shift into self-publishing, or Indie Authorship as it is called among serious authors, has occurred for two reasons: 1) the technology to produce our own books inexpensively is available through our home computers; and 2) authors want the money from their book sales.

Which begs the question: Don’t authors get paid when their books are published by traditional publishers? Of course – but that book sale is cut many ways. On average, authors receive 10% to 15% of each book sold by a traditional publisher. If they are advanced money to write the book, then they only get their 10% to 15% royalties after the advance earns out – sales top the amount advanced. Given that the traditional publishing world has shrunk to five major publishers, their imprints and the smaller publishers, the opportunities to get published are shrinking by the day. Plus, publishers are more unwilling than ever to take a chance on someone who does not have a viable name and presence in the public eye – which is blatantly unfair to writers with good stories that would certainly be read.

However, that’s life in 2013. This is not our parents’ publishing world. What a shame.

The Indie Author approach puts sales in the writer’s hands. But it also includes the responsibility of marketing, promotion and publicity. That’s where a traditionally published book has a huge advantage. Publishers bring distribution, production and marketing to the table, and they do it with full staffs and decades of work on well-built networks. When you give up 85% to 90% of the cover price of the book, that’s where the money goes. (Well, most of it, but that’s another story that would take a very long day to discuss.)

However, writers who are smart enough (and have the funds) to hire experts in traditional and online book marketing, promotions and publicity (shop carefully; there are plenty of shysters out there) can prosper through digital publishing. After loading their manuscripts onto CreateSpace, PDF files on their computers, and/or the e-book readers, they retain 70% to 100% of sales. Or, you can try my approach, which is to collaborate with a publishing partner (in my case, Tuscany Global Publishing and the very exceptional Brian Wilkes). You write and promote the book, the partner handles the production, loading and fanning out to the online retailers, and you split the money down the middle.

Then there’s the world of hybrid authorship, which is where I reside. Agents and traditional publishers are getting used

Creating Adventures, Sharing Stories, a collection of 51 pieces derived from the Word Journeys Blogs

Creating Adventures, Sharing Stories, a collection of 51 pieces derived from the Word Journeys Blogs

to this approach, with the publishers having a particularly tough time of it. Hybrid authors self-publish and work with traditional publishers. For example, I’m working on two books under contract (Just Add Water and When We Were the Boys), while showcasing two other books that I put out with Tuscany Global (Backroad Melodies and Creating Adventures, Sharing Stories: Word Journeys Dispatches Vol. 1). With much more to come.

How the digital world has opened it up! The options are many. More and more good writers are capitalizing on them. Chances are, you own plenty of books by Indie Authors on your bookshelves or e-readers, and don’t even know it. Nor does it matter. What matters is how good the book is. That’s the beauty of digital publishing…

… and why this past weekend’s Digital Authors and Self Publishing Conference in LA was so valuable. Hats off to conference director Tony Todaro: he knows how to present diverse conferences that nail the pulse we feel on the front lines of this shapeshifting industry! Publishing experts such as legendary literary agent Ashley Grayson, agents Claire Gerus and Toni Lopopolo, CD Baby and Book Baby CEO Brian Felsen, science fiction icon (and one-time Star Trek writer) David Gerrold, and author-marketers Linton Robinson, Karen Angermeyer, Gary Philips, Steven Booth and yours truly, were among those discussing this crucial subject. The workshops were packed, the insights riveting and eye-opening, and the information invaluable.

You’ll hear plenty more from me in this blog about digital publishing, especially since I work with it all the time for my clients, and my own work. And that’s about to expand, greatly, but I’ll save that announcement for November…

 

 

 

 

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