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Innovation & Technology Today: A New Adventure in Digital Media

During this barnburner of a writing year, I took on the editor’s position at a publication that brings my loves of innovation (all entrepreneurs should bne innovators!) and technology together with digital publishing  — Information & Technology Today Magazine, published by my friend Charles Warner’s company, Innovation Properties Worldwide, out of Denver, CO.

it today cover lo-resOur premiere digital issue came out last week, and is available on Zinio and Apple newsstands. To get the ball of subscribers and readers rolling, it’s on sale for just 99 cents on Zinio. You can read it on your desktop, laptop, tablet or smartphone. Its digital enhancements really come to life on tablets.

Innovation & Technology Today grew from The Legacy Series Magazine, which I edited last fall and which made a big splash at MacWorld/iWorld 2013. The areas of innovation and technology not only continue to grow rapidly, but they serve as the undercurrent of both business development and the way of ingenuity and independence that has come to define doing business in the U.S. Consequently, our magazine is fun, colorful, full of great links – and highly informative.

The magazine features a rich mix of editorial. This includes regular features and updates on green technology, digital publishing, social networking, communications, security, education, women in technology and new products. We also sprinkled the magazine with metrics, statistics and infographics, again keeping the emphasis on enjoyable reading. For this issue’s women in technology piece, written by Lisa Lunney, we focused on two of the world’s most powerful women, Yahoo! CEO Marissa Mayer, and Facebook COO Sheryl Sandberg, author of the runaway bestseller Lean In: Women, Work, and the Will to Lead. 

The core of each issue is the theme-based feature section. We are taking about one-third of the editorial well to deeply address business areas that are either booming or of major consequence to lives and our economic futures. For the Spring-Summer issue currently on sale, we focused on Smart Home Technology. For the upcoming Summer-Fall issue, we will switch to Sports & Medical Technology. Our Fall-Winter issue will showcase Green Technology & Energy.

In Innovation & Technology, we continued a series of conversations with leaders and innovators that we started with The Legacy Series Magazine.  This time around, we interviewed Al Choperena of the smart home technology provider Smartenit, John Clements of Mitsubishi Electric, Michael Sykes of Enertia Homes, and a pair of authors with major street cred, Twitter Revolution co-author Warren Whitlock and App Nation author Brad Adams of Sunstone Publishing Group, who helps small businesses customize their apps – a major growth area for the next several years. Our guest contributor this issue was Chris Voss, one of Forbes Magazine’s Top 50 Social Media Influencers in the U.S.

I had more fun with this project than with any magazine work in years. I dove headlong into the world of digital publishing, and more specifically, of how to enhance content to animate it for the reader. What we need to remember about working with online content or digital publications (books, magazines, etc.) is that readers want an experience. They don’t merely want the same word-reading exercise they would get from print books or magazines. They want to be taken further.

That’s where links came in. I made it a point to choose our links selectively in Innovation & Technology Today, because, let’s face it – when you choose this title for a publication, you’d better be forward-thinking with your application of digital publishing technology! So we embedded videos, infographics that move, articles  from unusual or under-utilized sources that took readers deeper and broader from the central piece, photo galleries that further tell the story, and also pathways to chat rooms, social networking groups or resources where they can interact with the newsmakers, movers and shakers mentioned in the pieces.

Our goal is simple: if you read the magazine, we want you to receive a thoroughly enjoyable, entertaining, educational and enligtening experience. Enjoyable-Entertaining-Educational-Enlightening. Those should be the 4E’s of any digital publishing endeavor that moves beyond Smashwords-produced e-books, which are text-only.

So I hope you will zip over to Zinio newsstand and pick up a copy of Innovation & Technology Today, and let me know what you think about it. While you’re thinking about, also stop by the magazine’s Facebook page and Like it!

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A Change of Pace: New Blogs, Author Interviews, The Legacy Series Magazine Release

• Word Journeys Media

• Blog Interview with Author August McLaughlin on Dec. 12

• The Legacy Series Magazine Releases Nationally on Dec. 10

For the past five years, we’ve presented a wide variety of topics on the Word Journeys Blog. Much of it revolved around the writing profession, practice and book publishing industry, but we also wrote blogs on culture, travel, surfing, running, and many other topics.

Starting in January, we’re going to expand our reach — while more tightly focusing this blog. Our new blog, Word Journeys Media, will focus on industry-specific topics for writers, publishers, literary agents and others. It will be tied to the new wing of Word Journeys, which will specialize in promotional, publicity, marketing and consultation services for authors.

Among the Word Journeys Media services will be the 360 Book Publicity Suite. We’re partnering with Innovative Properties Worldwide to present this sweeping press release and publicity service for authors that connects their new books with up to 300,000 media, online, blog, book review and industry destinations — a reach most publishers can’t match. It also provides deep social media connection and establishment of the author as an expert on their subject in the eyes of the media. More on this in a special announcement blog next week. Write me at ryehling@wordjourneys.com if you’re interested in learning more.

• • •

Meanwhile, the Word Journeys blog will offer more author interviews, book reviews, and pieces that celebrate life and the writing lifestyle. We’ve just become a part of a number of major book blog tours, so get ready to meet some of the authors who are producing the latest fiction, non-fiction and children’s titles.  I was inspired to take this approach by Santana drummer Michael Shrieve, who hosts a weekly radio show, “Notes from the Field with Michael Shrieve,” that features, well, conversations with other musicians. His recent interview with Rush drummer Neil Peart was truly extraordinary.

We will begin our greater focus on authors next Wednesday, December 12, when we sit down with August McLaughlin, author of In Her Shadow, a psychological thriller that releases in January. This interview is part of The Next Big Thing Blog Hop. August recently contributed to The Legacy Series Magazine, which I edited. August is an exceptional writer with one of the most entertaining and informative (and, at times, spiciest) blogs, “Savor The Storm” 

So be sure to stop by The Word Journeys blog on Wednesday to meet August.

• • •

The other big event next week is the release of The Legacy Series Magazine: Celebrating Technology & Innovation. It releases on newsstands nationwide on Monday, Dec. 10. In the year since I took on the editing job for this publication, I have learned so much about our relationship with technology, how the craftiest and most visionary innovators turn their ideas into reality, and just how far we’ve come in technology — and still have to go. To paraphrase IT expert Mary Meeker’s take on the status of mobile apps, we’re still in spring training.

As one who was born in 1959, the year the transistor first started shipping, I’d have to say we’ve come pretty far. In fact, if you told someone in 1959 that they could watch TV on their computer, or text, or run one of more than 1.4 million applications off a portable palm-sized phone, they’d say two words: “science fiction.”

The Legacy Series Magazine is a fun, fun read. We feature incisive, expert-driven looks at the future of publishing, social media, filmmaking, cloud computing, tablets and much more. We built this issue around the legacy of the late Steve Jobs, who as Apple’s CEO revolutionized and/or redefined eight specific industries with his inventions, products and innovations — the most since Thomas Edison. The more I learned about Jobs from those who knew him best, such as Ken Segall, bestselling author of Insanely Simple and the man who came up with the “i” branding concept for Apple products, the more deeply I appreciated what Jobs did for our lives.

We talked with a lot of industry experts. My favorite conversations took place with Chris Voss, host of the Chris Voss Show and a Forbes magazine Top 50 Social Media influencer; Mark Cuban, owner of the Dallas Mavericks, co-star of Shark Tank and co-owner of Magnolia Pictures and AXS-TV; Jeanniey Mullen, executive VP of Zinio, the world’s foremost distributor of digital magazine content; Beth Comstock, senior VP of GE and the mastermind of the hulu.com TV website when she headed the digital division at NBC Universal; Dr. Gustavo Rabin, author of Becoming A Leader; and Craig Perkins, winner of the 2012 iPhone Film Festival. You’d be amazed at the cinematic quality iPhones have!

You can pre-order a copy of The Legacy Series Magazine, and receive 50% off the newsstand price.  Go to www.legacyseriesmagazine.com and visit the online store to place your order.

• • •

Finally, I’d be remiss in failing to mention two holiday gift ideas that I had a major hand in creating:

“The Champion’s Way,” which I co-wrote with Dr. Steve Victorson, offers a unique insight into the 11 characteristics all great champions share in common — whether sports champions, business icons, chart-topping entertainers and musicians, or champions in other walks of life. Our revised edition includes an update from the Summer Olympic games. You can order it by going to our website at http://thechampionsway.com.

“The Write Time: 366 Exercises to Enhance Your Writing Life.” I compiled and wrote this book to offer 366 unique, story-driven writing exercises that are guaranteed to increase your range and versatility, whether you’re a middle school student, teacher, or professional writer. There are exercises for virtually every fiction and non-fiction genre, along with “workouts” for poets, screenwriters, lyricists and essayists. I compiled the exercises developed during 10 years of teaching writing workshops, and added some fun asides you will find on every page — inspiring quotes, author birthdays, and much more. You can pick it up by going to http://www.penandpublish/writetime.

 

 

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