During this barnburner of a writing year, I took on the editor’s position at a publication that brings my loves of innovation (all entrepreneurs should bne innovators!) and technology together with digital publishing — Information & Technology Today Magazine, published by my friend Charles Warner’s company, Innovation Properties Worldwide, out of Denver, CO.
Our premiere digital issue came out last week, and is available on Zinio and Apple newsstands. To get the ball of subscribers and readers rolling, it’s on sale for just 99 cents on Zinio. You can read it on your desktop, laptop, tablet or smartphone. Its digital enhancements really come to life on tablets.
Innovation & Technology Today grew from The Legacy Series Magazine, which I edited last fall and which made a big splash at MacWorld/iWorld 2013. The areas of innovation and technology not only continue to grow rapidly, but they serve as the undercurrent of both business development and the way of ingenuity and independence that has come to define doing business in the U.S. Consequently, our magazine is fun, colorful, full of great links – and highly informative.
The magazine features a rich mix of editorial. This includes regular features and updates on green technology, digital publishing, social networking, communications, security, education, women in technology and new products. We also sprinkled the magazine with metrics, statistics and infographics, again keeping the emphasis on enjoyable reading. For this issue’s women in technology piece, written by Lisa Lunney, we focused on two of the world’s most powerful women, Yahoo! CEO Marissa Mayer, and Facebook COO Sheryl Sandberg, author of the runaway bestseller Lean In: Women, Work, and the Will to Lead.
The core of each issue is the theme-based feature section. We are taking about one-third of the editorial well to deeply address business areas that are either booming or of major consequence to lives and our economic futures. For the Spring-Summer issue currently on sale, we focused on Smart Home Technology. For the upcoming Summer-Fall issue, we will switch to Sports & Medical Technology. Our Fall-Winter issue will showcase Green Technology & Energy.
In Innovation & Technology, we continued a series of conversations with leaders and innovators that we started with The Legacy Series Magazine. This time around, we interviewed Al Choperena of the smart home technology provider Smartenit, John Clements of Mitsubishi Electric, Michael Sykes of Enertia Homes, and a pair of authors with major street cred, Twitter Revolution co-author Warren Whitlock and App Nation author Brad Adams of Sunstone Publishing Group, who helps small businesses customize their apps – a major growth area for the next several years. Our guest contributor this issue was Chris Voss, one of Forbes Magazine’s Top 50 Social Media Influencers in the U.S.
I had more fun with this project than with any magazine work in years. I dove headlong into the world of digital publishing, and more specifically, of how to enhance content to animate it for the reader. What we need to remember about working with online content or digital publications (books, magazines, etc.) is that readers want an experience. They don’t merely want the same word-reading exercise they would get from print books or magazines. They want to be taken further.
That’s where links came in. I made it a point to choose our links selectively in Innovation & Technology Today, because, let’s face it – when you choose this title for a publication, you’d better be forward-thinking with your application of digital publishing technology! So we embedded videos, infographics that move, articles from unusual or under-utilized sources that took readers deeper and broader from the central piece, photo galleries that further tell the story, and also pathways to chat rooms, social networking groups or resources where they can interact with the newsmakers, movers and shakers mentioned in the pieces.
Our goal is simple: if you read the magazine, we want you to receive a thoroughly enjoyable, entertaining, educational and enligtening experience. Enjoyable-Entertaining-Educational-Enlightening. Those should be the 4E’s of any digital publishing endeavor that moves beyond Smashwords-produced e-books, which are text-only.
So I hope you will zip over to Zinio newsstand and pick up a copy of Innovation & Technology Today, and let me know what you think about it. While you’re thinking about, also stop by the magazine’s Facebook page and Like it!