Tag Archives: publicity

The Hybrid Author Movement

During the Southern California Writers Conference in February, keynote speaker Michele Scott talked about a subject that has been near and dear to me for many years – becoming a contracted and self-published author … at the same time. This is otherwise known as hybrid authorship.

A fine multi-genre novelist, Michelle has written 23 books, some under a pen name.  If you look at this with traditional eyes, you would rightfully assume she keeps contracts with two or even three different publishers. That’s not the case – anymore. After years of selling her books to publishers, and developing a strong and loyal fan base that numbers in the high five- or low six-digit mark, Michelle took control of her creative process and began self-publishing.

Risky business? For sure. If you’re making a living as a writer, self-publishing can be quite risky. Suddenly, you are responsible for every penny spent to edit, market, promote, publicize, produce and sell your book – all expenses typically handled by traditional publishers. If you don’t know how to do all of these things, or sub-contract people who do, then it can be a one-way road to supreme disappointment.

 

WHY BACK STORIES MATTER: NEW 366 WRITING BLOG

 

Michelle knows how to do these things. Consequently, instead of merely satisfying her one-book-a-year deal with contract publishers, she can write and publish three or four titles per year … and keep all the proceeds after expenses are met. This is much different than traditional publishers, which offer advances against royalties (for those lucky enough to receive them), and then royalties in the 6% to 10% range of wholesale to retail price, escalating upward to 15% with increased sales – and 25 to 50% net on e-books. Unless promotion is great and sales are brisk, these numbers do not always add up so well.

Michelle has switched all the way over to self-publishing, even buying back some of her backlist rights (books already published). A few of her titles remain in circulation from her publishers. She’s in a win-win – royalties on books already published, plus pulling in the full bounty from all the books she’s writing now.

She is an example of a hybrid author, which is becoming more and more the way to go if you’re a prolific writer who has several books on your mind – and plans to write quite a few more. The hybrid approach is also the right approach for authors like me, who write in different genres and do not want to get tied down by contracts in which publishers want the one book for which they’ve contracted you to be the only book you write for a set period of time.

The subject of hybrid authoring is a big one at this week’s Book Expo America , the largest booksellers and publishers convention in the U.S. Traditional publishers are being compelled to relent from their “we buy your book, we take you off the market” philosophy, which forces many prolific authors to write their other books under pen names unless they have lucrative multi-book deals. More and more, authors are doing both, self-publishing titles they want to write while under contract for another book.

Hybrid authorship is not for everyone. First of all, you need to have the money to produce and promote the self-published books yourself. Or, like me, enter into an arrangement with a collaborative publisher (mine is Tuscany Global), in which you publish your book and handle all promotional costs while splitting revenues with the partner (in my case, the jack-of-all-trades Brian Wilkes), who handles production through a well-established self-publishing service (Amazon.com’s Create Space, in this case).

Then, you need to write and produce the books – and make sure none of them compete, in any way, with any books you might have under contract with the traditional publisher. In fact, the best approach – and the one that makes everyone happy – is to openly promote your contracted book at the back of the self-published title, and in any press releases you generate on its behalf (quick commercial: we offer such a service for all authors with books to be published, Beacon Publicity, where releases go to up to 10,000 targeted points and you get placement reports for a very low fee).

Hybrid authoring will become more and more common, especially in this era when writing e-books is so easy and self-publishing your book is a badge of respect, not the perceived scourge of vanity or province of poets it used to be.

As for forthcoming titles? Have Just Add Water under contract, another about to go there (When We Were the Boys, in which I’m working with author Stevie Salas and my agent, Dana Newman), and two titles – Backroad Melodies and Every Day Is The Write Day: The Best of Word Journeys Blogs, Vol. 1 – which will be out this summer through the collaborative/self-publishing route.

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Two Crazy Weeks of Publishing Bliss

It’s been quite a two-week period on the writing front, and just goes to show what happens sometimes when you throw enough seeds in the garden. So, this blog is going to feel like a combination of a newsletter and announcements.

PrintLast week, two books came out on Amazon.com with which I was involved: The Hummingbird Review Spring 2013 “Hollywood & Literature” edition, which I edited and also contributed a couple of pieces; and Brian Wilkes’ book Stroking the Media, for which I contributed a chapter on the four essentials of generating good publicity – Timing, Opportunity, Newsworthiness and Perception. Will get into these in a future blog. Never had two Amazon listings in the same week, but there they are! Please order a copy – and one for a friend!

This week kept up the pace. I wrapped proposals for two people I have admired for many years: former Surfer Magazine publisher-editor Jim Kempton, who is now shopping his fantastic book of exotic recipes coupled with great surf travel and cultural stories, The Surfing Chef; and Stevie Salas, the Contemporary Music Advisor to the Smithsonian Institution (and great guitarist from Carlsbad), with whom I’m working on his memoir (more details forthcoming). Add to that the chapters I’ve either cranked out or edited for a number of other clients, and it’s been productive.

That’s not all: On Tuesday, Houghton Mifflin announced the acquisition and forthcoming publication of Just Add Water, my biography of surfing great Clay Marzo, who does it all with Asperger Syndrome. For this book, which is truly a joy to write (as those familiar with my long background as former promoter of the ASP World Tour and writing for the surf mags know), I owe a special shout-out to my longtime friend Mitch Varnes, who is Clay’s manager and who suggested I take a shot at writing this book when we had dinner a few months ago.

Mitch and I have history in turning ideas into great books; 20 years ago, Mitch helped me button down my concept and connect me with astronauts and NASA officials for one of the greatest projects of my career, One Giant Leap for Mankind. It was the 25th anniversary publication for the Apollo 11 moon mission, one edition of which NASA later picked up.

Oh yes, one more bit of news: on Thursday, the popular online magazine Indie Writer Net picked up the first of my two blogs on last weekend’s Los Angeles Times Festival of Books (the second blog will be right here on Saturday).

So, to cap it all off, I’m headed up to Orange County later this morning to appear as the guest on the Write NOW! TV show, with hosts Judy Saxon and Charles Redner. We’ll be talking about, well, writing, but also the benefits of writing about something different every day, and reading on a wide variety of subjects with the curiosity and precociousness of a child.

A quick advisory note on that, to take into the weekend: When you spread out your writing subjects – and forms of writing, from letters to journals to essays and short fiction, and everything in between – you develop the diversity to tackle anything and everything. When you read widely, your brain comes along for the ride and makes connections and observations you never thought you had.

Enjoy your writing and reading this weekend!

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A Change of Pace: New Blogs, Author Interviews, The Legacy Series Magazine Release

• Word Journeys Media

• Blog Interview with Author August McLaughlin on Dec. 12

• The Legacy Series Magazine Releases Nationally on Dec. 10

For the past five years, we’ve presented a wide variety of topics on the Word Journeys Blog. Much of it revolved around the writing profession, practice and book publishing industry, but we also wrote blogs on culture, travel, surfing, running, and many other topics.

Starting in January, we’re going to expand our reach — while more tightly focusing this blog. Our new blog, Word Journeys Media, will focus on industry-specific topics for writers, publishers, literary agents and others. It will be tied to the new wing of Word Journeys, which will specialize in promotional, publicity, marketing and consultation services for authors.

Among the Word Journeys Media services will be the 360 Book Publicity Suite. We’re partnering with Innovative Properties Worldwide to present this sweeping press release and publicity service for authors that connects their new books with up to 300,000 media, online, blog, book review and industry destinations — a reach most publishers can’t match. It also provides deep social media connection and establishment of the author as an expert on their subject in the eyes of the media. More on this in a special announcement blog next week. Write me at ryehling@wordjourneys.com if you’re interested in learning more.

• • •

Meanwhile, the Word Journeys blog will offer more author interviews, book reviews, and pieces that celebrate life and the writing lifestyle. We’ve just become a part of a number of major book blog tours, so get ready to meet some of the authors who are producing the latest fiction, non-fiction and children’s titles.  I was inspired to take this approach by Santana drummer Michael Shrieve, who hosts a weekly radio show, “Notes from the Field with Michael Shrieve,” that features, well, conversations with other musicians. His recent interview with Rush drummer Neil Peart was truly extraordinary.

We will begin our greater focus on authors next Wednesday, December 12, when we sit down with August McLaughlin, author of In Her Shadow, a psychological thriller that releases in January. This interview is part of The Next Big Thing Blog Hop. August recently contributed to The Legacy Series Magazine, which I edited. August is an exceptional writer with one of the most entertaining and informative (and, at times, spiciest) blogs, “Savor The Storm” 

So be sure to stop by The Word Journeys blog on Wednesday to meet August.

• • •

The other big event next week is the release of The Legacy Series Magazine: Celebrating Technology & Innovation. It releases on newsstands nationwide on Monday, Dec. 10. In the year since I took on the editing job for this publication, I have learned so much about our relationship with technology, how the craftiest and most visionary innovators turn their ideas into reality, and just how far we’ve come in technology — and still have to go. To paraphrase IT expert Mary Meeker’s take on the status of mobile apps, we’re still in spring training.

As one who was born in 1959, the year the transistor first started shipping, I’d have to say we’ve come pretty far. In fact, if you told someone in 1959 that they could watch TV on their computer, or text, or run one of more than 1.4 million applications off a portable palm-sized phone, they’d say two words: “science fiction.”

The Legacy Series Magazine is a fun, fun read. We feature incisive, expert-driven looks at the future of publishing, social media, filmmaking, cloud computing, tablets and much more. We built this issue around the legacy of the late Steve Jobs, who as Apple’s CEO revolutionized and/or redefined eight specific industries with his inventions, products and innovations — the most since Thomas Edison. The more I learned about Jobs from those who knew him best, such as Ken Segall, bestselling author of Insanely Simple and the man who came up with the “i” branding concept for Apple products, the more deeply I appreciated what Jobs did for our lives.

We talked with a lot of industry experts. My favorite conversations took place with Chris Voss, host of the Chris Voss Show and a Forbes magazine Top 50 Social Media influencer; Mark Cuban, owner of the Dallas Mavericks, co-star of Shark Tank and co-owner of Magnolia Pictures and AXS-TV; Jeanniey Mullen, executive VP of Zinio, the world’s foremost distributor of digital magazine content; Beth Comstock, senior VP of GE and the mastermind of the hulu.com TV website when she headed the digital division at NBC Universal; Dr. Gustavo Rabin, author of Becoming A Leader; and Craig Perkins, winner of the 2012 iPhone Film Festival. You’d be amazed at the cinematic quality iPhones have!

You can pre-order a copy of The Legacy Series Magazine, and receive 50% off the newsstand price.  Go to www.legacyseriesmagazine.com and visit the online store to place your order.

• • •

Finally, I’d be remiss in failing to mention two holiday gift ideas that I had a major hand in creating:

“The Champion’s Way,” which I co-wrote with Dr. Steve Victorson, offers a unique insight into the 11 characteristics all great champions share in common — whether sports champions, business icons, chart-topping entertainers and musicians, or champions in other walks of life. Our revised edition includes an update from the Summer Olympic games. You can order it by going to our website at http://thechampionsway.com.

“The Write Time: 366 Exercises to Enhance Your Writing Life.” I compiled and wrote this book to offer 366 unique, story-driven writing exercises that are guaranteed to increase your range and versatility, whether you’re a middle school student, teacher, or professional writer. There are exercises for virtually every fiction and non-fiction genre, along with “workouts” for poets, screenwriters, lyricists and essayists. I compiled the exercises developed during 10 years of teaching writing workshops, and added some fun asides you will find on every page — inspiring quotes, author birthdays, and much more. You can pick it up by going to http://www.penandpublish/writetime.

 

 

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