Tag Archives: author platform

Readings, Teaching Workshops, Going Online

To purchase The Write Time: 366 Exercises to Fulfill Your Writing Life

To join Writing The World Workshops

During the Southern California Writers Conference, I met the associate editor of Toastmasters Magazine, Beth Black. We talked for a few minutes, and continued the dialogue during the past week. Our conversation pertained to the way writers and teachers of writing have migrated online to conduct all parts of their businesses.

This is a monumental week for me in that regard, in three ways:

• I have joined Harvey Stanbrough and Chris O’Byrne in presenting the Writing The World Workshops membership-based website, with its writing courses, articles, tips and video classes;

• The 7-minute social media and networking tutorial I delivered at the end of my “Your Journal, Your Goldmine” workshop at the Southern California Writers Conference is now available on You Tube and my newest business website;

• Which is the third major development: I’ve joined my longtime friend, John Josepho, in forming Millennium Media Masters — which is all about print and online publishing, platforming, media and affiliate marketing development for entrepreneurs, artists of all media (including filmmakers), musicians and writers who want to get their stories, messages and brands out to their audiences in a variety of different forms.

So when Beth asked me a couple of Toastmasters-type questions pertaining to the online migration, and reading publicly, I obliged. Thought I’d share the answers with you:

Q: If you can give me a quote or two on what it’s like going from the quiet of writing time to presenting in public (or pitching to an agent or publisher), that would be great.

A: Writing alone is very solitary and insular, almost like being in another world — especially when writing fiction, when we should be in another world, the world of our story and characters. Everything happens between the creative and thinking minds. When presenting workshops or talking about writing, we have to carry all this information outward and be crisp and confident when doing so, because attendees are seeking to apply your experience and knowledge to their work. I find it easiest to approach this like a storyteller, weaving together information with anecdotes that best illustrate the point. Pitching to agents or publishers is different yet: I have 60 seconds to interest them and another 60 to 120 to summarize my book — making the ability to communicate verbally and with good expression a must.

Q: Also, if you’ve done any public readings of your work, what’s your take on that?

A: I’ve read from my poetry and essay collections all over the country — Boston, New York, Chicago, LA, New Mexico, Tampa, the South, San Diego, plus a few European cities — Munich, Venice, Florence. I love interacting with the audiences, seeing which poems or essays draw them most or provoke strong responses, and telling the back stories behind the works. It is a great way to see how your writing impacts people — and a reminder that all writers should read their works aloud, to hear their voice.

Next week, we’ll post the three-part series on Platform Development.

Advertisements

Leave a comment

Filed under Adult Literacy, Author Platform, Books, E-books, Editing, Featured Websites, Journaling, literature, Marketing, poetry, Promotions, Reading, workshops, writers conferences, Writing

Why You Need to Build a Platform — NOW

As I prepare to return to the Southern California Writers Conference this weekend to teach writing workshops and offer read & critique sessions to writers of all genres, I can’t help but think about what has kept me very busy for the past six months with clients and businesses alike: building platforms.

Until about 10 years ago, the word “platform” was unknown to most people outside the public relations and marketing world. Now, every publisher and most literary agents are requiring that anyone trying to sell a book — writers, entrepreneurs, CEOs, celebrities, athletes — enter the publishing arena with a strong existing platform before they bother to pitch their book or message with a book proposal and sample chapters.

This scares 90% of working writers to death — with good reason. Most writers don’t consider themselves strong self-promoters, let alone experts on social media, social networking, traditional media, promotions or marketing. Yet, in today’s world, you need to know how to factor all of these tools into your ability to sell your book — even if you’ve signed with a publisher. And you also need to know where to turn for help. I’ve been fortunate in this respect, since I owned a public relations agency for seven years and now have migrated those skills to book and brand promotion — and offered those services to authors.

Which begs the million-dollar question: What is a platform?

Quite simply, a platform is the way in which you build public awareness in yourself and your company or message — or, in the case of an author, your book. The greater the public awareness, the greater number of potential readers or customers — and the greater your platform. The bigger and more expansive your platform, the closer you are to becoming a household name, at least among the target audience of your book or business initiative.

That’s what book publishers are looking for, because it guarantees a core group of people likely to buy your book. No matter how wonderful your relationship is with your agent, or the acquisition editor of a publisher, it all comes down to one thing with virtually all publishers, from the biggest New York houses to your own self-publishing initiative: SALES.

This leads to the next question: How do I build a platform that expands awareness in my book and myself, and attracts these very discerning publishers?

The quick answer: One plank at a time — starting RIGHT NOW, no matter where you are in the writing process of your book or the process of converting your message and practices to published form.

We’re going to spend the next four blog posts focusing on the following four essential elements of building platforms:

1) Strong Traditional Media Presence — Print, Online, Consumer and Trade

2) Strong Online Presence — Websites and ACTIVE Blogs are a must

3) Strong Social Media/Networking Presence — If you’re not on Facebook or Twitter, sign up NOW

4) Outside Activities Related to Your Book Subject — This includes participation in workshops, conferences, teaching, speaking engagements, seminars and the like.

We’ll address each of these elements in future blog posts. Also know that we offer top-of-the-line platform building services and consultation to authors of all genres. Our goal is the same as yours: to see you in lights, and to see your book published.

Visit us on Facebook:

Word Journeys — Resources for Writers

Millennium Media Masters

Leave a comment

Filed under Adult Literacy, Author Platform, Books, E-books, Featured Websites, literature, Marketing, Promotion, Promotions, workshops

Back in the Saddle

For a host of reasons, we’ve been quiet this summer with the Word Journeys Blog. But now we’re back with a new and improved blog, designed to give you specific insight, tips and ideas from our many years of experience in the journalism, non-fiction, fiction, poetry and business writing worlds.

The Word Journeys Blog will focus on the practice and business of writing, and on the works of our clients and the print and online publications that we edit or to which we contribute. We’ll also showcase new services provided by our sister company, Millennium Media Masters. We will post two to three times per week. Our sister blog, 366 Writing, will feature my newest writing and excerpts from my books and e-books, hopefully posted daily. If you’d like, check out today’s piece, “Morning Prayer,” which I wrote the other day while driving through eastern Utah’s majestic Capitol Reef area.

The Word Journeys blogs will primarily concentrate on six areas:

1) Innovative ways to promote your work and build your promotional platform — and ways we can help you do it. We’ll also discuss innovative approaches taken by our clients and other writers.

2) Strategies for presenting manuscripts to agents and publishers – or taking the self-publishing route, which actually works better for more and more people these days.

3) Writing activities and exercises, based on my books, The Write Time: 366 Exercises to Fulfill Your Writing Life, and Writes of Life: Using Personal Experiences In Everything You Write.

4) Excerpts and back stories from future books and e-books from our clients. This also includes occasional interviews and excerpts of interviews with working authors.

5) Blogs on techniques, strategies and approaches that can help you with every writing challenge you face — and give you greater flexibility and voice in your work.

6) Information on writers conferences and workshops at which we will be presenting seminars and classes.

So sharpen your pencil (or fire up your computer), and let’s get ready for a busy autumn and winter of writing, promoting and publishing – in any and every print and online media that suits your work!

Leave a comment

Filed under Adult Literacy, Author Platform, Books, E-books, Editing, Featured Websites, Journalism, literature, Marketing, poetry, Promotion, Promotions, travelogue, workshops, writers conferences, Writing, Young Writers