During the Southern California Writers Conference in February, keynote speaker Michele Scott talked about a subject that has been near and dear to me for many years – becoming a contracted and self-published author … at the same time. This is otherwise known as hybrid authorship.
A fine multi-genre novelist, Michelle has written 23 books, some under a pen name. If you look at this with traditional eyes, you would rightfully assume she keeps contracts with two or even three different publishers. That’s not the case – anymore. After years of selling her books to publishers, and developing a strong and loyal fan base that numbers in the high five- or low six-digit mark, Michelle took control of her creative process and began self-publishing.
Risky business? For sure. If you’re making a living as a writer, self-publishing can be quite risky. Suddenly, you are responsible for every penny spent to edit, market, promote, publicize, produce and sell your book – all expenses typically handled by traditional publishers. If you don’t know how to do all of these things, or sub-contract people who do, then it can be a one-way road to supreme disappointment.
Michelle knows how to do these things. Consequently, instead of merely satisfying her one-book-a-year deal with contract publishers, she can write and publish three or four titles per year … and keep all the proceeds after expenses are met. This is much different than traditional publishers, which offer advances against royalties (for those lucky enough to receive them), and then royalties in the 6% to 10% range of wholesale to retail price, escalating upward to 15% with increased sales – and 25 to 50% net on e-books. Unless promotion is great and sales are brisk, these numbers do not always add up so well.
Michelle has switched all the way over to self-publishing, even buying back some of her backlist rights (books already published). A few of her titles remain in circulation from her publishers. She’s in a win-win – royalties on books already published, plus pulling in the full bounty from all the books she’s writing now.
She is an example of a hybrid author, which is becoming more and more the way to go if you’re a prolific writer who has several books on your mind – and plans to write quite a few more. The hybrid approach is also the right approach for authors like me, who write in different genres and do not want to get tied down by contracts in which publishers want the one book for which they’ve contracted you to be the only book you write for a set period of time.
The subject of hybrid authoring is a big one at this week’s Book Expo America , the largest booksellers and publishers convention in the U.S. Traditional publishers are being compelled to relent from their “we buy your book, we take you off the market” philosophy, which forces many prolific authors to write their other books under pen names unless they have lucrative multi-book deals. More and more, authors are doing both, self-publishing titles they want to write while under contract for another book.
Hybrid authorship is not for everyone. First of all, you need to have the money to produce and promote the self-published books yourself. Or, like me, enter into an arrangement with a collaborative publisher (mine is Tuscany Global), in which you publish your book and handle all promotional costs while splitting revenues with the partner (in my case, the jack-of-all-trades Brian Wilkes), who handles production through a well-established self-publishing service (Amazon.com’s Create Space, in this case).
Then, you need to write and produce the books – and make sure none of them compete, in any way, with any books you might have under contract with the traditional publisher. In fact, the best approach – and the one that makes everyone happy – is to openly promote your contracted book at the back of the self-published title, and in any press releases you generate on its behalf (quick commercial: we offer such a service for all authors with books to be published, Beacon Publicity, where releases go to up to 10,000 targeted points and you get placement reports for a very low fee).
Hybrid authoring will become more and more common, especially in this era when writing e-books is so easy and self-publishing your book is a badge of respect, not the perceived scourge of vanity or province of poets it used to be.
As for forthcoming titles? Have Just Add Water under contract, another about to go there (When We Were the Boys, in which I’m working with author Stevie Salas and my agent, Dana Newman), and two titles – Backroad Melodies and Every Day Is The Write Day: The Best of Word Journeys Blogs, Vol. 1 – which will be out this summer through the collaborative/self-publishing route.