What’s Going On, Amazon?

Word Journeys: The Blog

During the past 12 years, most of us have grown to regard Amazon.com as an immediate source for books we want to purchase: a) at a discount; b) from the convenience of our homes or offices; and/or c) because we can’t find them at our local bookstores and don’t want to wait for a special order. In fact, we’ve obliged this wonderful service so much that Amazon.com is not only the biggest bookseller in the country, but also one of our nation’s biggest and most cash-flush businesses.

I’ve written before about Amazon.com’s incredible customer focus. I featured it in an online tutorial that I wrote for corporate management and leadership training. Amazon.com’s way of automatically presenting buying choices based on your preferences, their crisp shipping practices and their ease-of-use platform all speak to extraordinary attention to detail. The customers come first. So much so that Amazon.com has an in-house goal:…

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